Wilson Lumber Blog

Robb’s Favorite Coffee Cup Is Missing

Robb Wilson - Thursday, April 21, 2022

I’ve lost my favorite coffee cup. What else is there to say? I’m in a full state of depression here. It was a Yeti with the Wilson Lumber logo and our tag line on the other side. It’s not that this one of my daughter’s doesn’t work. I’m manly enough to be okay with pink. But I’m not sure her initials on it are what I’m needing.

My daughter’s pink coffee cup

Anyway, strangely enough, it got me to thinking about what is actually on that cup. I mentioned our tag line: Building Materials, Relationships and Communities. This is the honest truth. I don’t mean to sound like an advertisement, it’s just what came to mind.

We sell building materials, and we’re pretty good at it, if I do say so myself. Nobody’s perfect; we have our flaws. And even though there are a lot of people who do it, we strive to be great at it.

We build relationships. Life is too short to do this just for money. Don’t get me wrong, just like you, we have to be profitable. But keeping relationships at the forefront reminds us why we’re here. It also reminds us of the importance of treating others the way we’d want to be treated.

We build communities. Okay, technically you are actually the ones building communities, but we have our role to play in that. Communities need building materials and that’s where we come in.

There’s more to it than that though. We invest in our people, who live in communities. We partner with local ministries (this year its next Next Step Farms) to help build the community they are working on. We invest globally in a village in Guatemala where we support the school and visit three times a year to teach and encourage.

It’s not just a tag line. We take seriously the mantle of building materials, relationships and communities. I suppose in light of that, one coffee cup isn’t all that important. However, if you see it around, feel free to bring it to me. 😊


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